Community Involvment

Helping to Improve the Lives of Children, Brick by Brick

At The Brick, we know how meaningful it is to give back to the communities that support us. After all, we’re part of your neighbourhood too.

Our customers and employees tell us there’s nothing more important than the health and well-being of children. That’s why we’ve partnered with the Children’s Miracle Network® to support kids across Canada.

Brick by Brick and hand-in hand, we believe the lives of Canadian children can be made better through exceptional medical care.

The Brick is committed to supporting Children’s Miracle Network through fundraising, awareness, donation matching and employee participation. When it comes to the success of the next generation, we can all make a difference.

Children's Miracle Network

Our Partners

Children’s Miracle Network

Children’s Miracle Network® raises funds and awareness for 170 member hospitals, 14 of which are in Canada. Donations stay local to fund critical treatments, health care services, pediatric medical equipment and research. Its various fundraising partners and programs support the non-profit's mission to save and improve the lives of as many children as possible. Find out why children's hospitals need community support, identify your member hospital and learn how you can Put Your Money Where the Miracles Are, at and

Colouring ContestBrickley The Bear

Meet Brickley

Brickley is a young Canadian bear who loves to play and learn.

When he was just a cub, Brickley became very ill. He was treated at a Children’s Miracle Network® member hospital near his hometown.

Now that he’s healthy, Brickley wants to help sick and injured Canadian children across the country get the same great medical care he did.

He’s working to help raise funds for Children’s Miracle Network, and its member hospitals in Canada, so doctors and nurses have the best tools and treatments available to make miracles happen for children and their families.

How to Help

You can purchase your very own Brickley Bear from The Brick, either at your local store or online.

All proceeds from sales of soft and cuddly Brickley bears go to the nearest Children’s Miracle Network member hospital to your community.

British Columbia Children's Hospital FoundationAlberta Children's Hospital FoundationStollery Children's Hospital FoundationChildren's Hospital Foundation of SaskatchewanChildren's Hospital Foundation of ManitobaChildren's Hospital London Health Sciences CentreMcMaster Children's HospitalChildren's Hospital Foundation of Eastern OntarioHospital for Sick Children (SickKids)Opération Enfant SoleilIzaak Walton Killam Hospital for ChildrenJaneway Children's Hospital Foundation

Helping a dream come true

The Brick and Make-A-Wish make a teen's wish a reality

Additional Support

Wounded Warriors

As a proudly Canadian company, The Brick stands behind the important work Wounded Warriors Canada does to support Canadian Armed Forces veterans and their families.

This non-profit organization is the nation’s leading, wholly independent veterans’ charity focusing on mental health and transition services. Its mandate, Honour the Fallen, Help the Living, is achieved through direct programming for veterans, and endless care and compassion.

The Brick is honoured to support Wounded Warriors Canada through fundraising and awareness campaigns.

Community Initiatives

The Brick’s most valuable asset is our employees. When our corporate, distribution and in-store staff want to support their communities, we want to support them.

That’s why we give financial, volunteer and in-kind support to an array of worthwhile associations, events and fundraisers across Canada. Since 1971, The Brick has donated millions of dollars with a focus on helping to improve the lives of Canadian children, Brick by Brick.

The Brick Invitational Super Novice Hockey Tournament

Every summer since 1990, North America’s most promising young hockey players face off at West Edmonton Mall during The Brick Invitational Super Novice Hockey Tournament.

Envisioned by Bill Comrie, avid hockey supporter and founder of The Brick, this world-class tournament focuses on challenging players in the 10-year-old age range, helping them improve their skills and giving them lifelong memories of fun and friendship.

Some of the National Hockey League’s® (NHL) most popular players have hit the ice as youth at The Brick Invitational, including: Mike Brown, Jordan Eberle, Colton Gillies, Luke Schenn, Brent Seabrook, Steven Stamkos, P.K. Subban and Jonathan Toews.