The Brick Franchise

Jory Kelndorfer

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The Brick Franchise

Sammy Mirolla

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The Brick Franchise

Mike Kinash

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About Us

The Brick is Canada’s largest furniture, mattress, appliance and electronics retailer.

Founded in 1971 in the heart of Edmonton, Alberta, The Brick proudly remains 100% Canadian owned. We are helmed by parent company Leon’s Furniture Ltd and publicly traded on the Toronto Stock Exchange as “LNF”.

Customers can shop coast to coast, with over 210 locations and seven distribution centres nationwide. The first franchise location of The Brick opened in 1999 in Hinton, Alberta. Since then, the franchise network has grown to over 67 stores in rural markets across Canada.

At the Brick, we’re dedicated to Saving You More!

The Brick Map

Our Mission

Saving You More

Our Vision

To be recognized by Canadians as the preferred employer who provides a shopping experience that consistently exceeds our customers’ expectations for service, value, style, quality furniture, appliances, mattresses and home electronics.

Why franchise with the brick

Become a part of Canada’s largest furniture, mattress, appliance and electronics retailer!

The Brick provides opportunities for growth in rural markets across Canada with national brand recognition.

As a franchisee with The Brick, you’ll benefit from the long-standing loyalty and trusted reputation established over our 50 + years in business. From exclusive product lines and Canada’s leading major brands to exceptional sales and earning potential, The Brick strives to ensure our franchise locations are set up for success.

Here are a few key reasons to Franchise with The Brick:

The Brick Franchise icon for power

Strong purchasing power, resulting in industry leading pricing and a healthy sales margin model

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Extensive inventory, distribution and fleet system, allowing The Brick to provide in-home delivery coast to coast

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High impact advertising campaigns and digital presence

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Industry leading recruitment, hiring and training programs

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An innovative and interactive e-commerce website

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Corporate support for all aspects of the business

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An internal after-sale service network, providing a beginning to end customer experience

Marketing

The Brick’s marketing consists of best-in-class creative production, brand strategies and e-commerce growth. Our marketing department of talented team members works hard each day to relay information about The Brick to the public through a variety of mediums.

We also provide tools and resources to help ensure there is consistency between promotions or marketing campaigns and our in-store customer experience. Plus, The Brick can work with franchisees to provide social media strategy and guidance, to aid in creating market or store specific digital advertising to maximize reach (including Google Ad-words, YouTube, Facebook and Display advertising).

The Brick Franchise Marketing

Branding

The Brick is proudly celebrating over 50 years as a leading Canadian retailer. Hundreds of thousands of customers visit a Brick store or The Brick’s e-commerce platform each day – which is a testament to our brand growth and customer loyalty. As a price leader in every major category, The Brick truly speaks to the mission of “Saving You More”.

Our teams have worked hard to build a strong brand story for The Brick. This has been achieved with consistent advertising across all media platforms through innovative and consistent marketing strategies. To enhance our branding, we pride ourselves on offering exclusive product lines to our valued customers, including Cindy Crawford, Kort & Co., Scott Living, Day ‘N Night, Sofa Lab and more.

The Brick’s brand messaging and latest innovative retail displays are consistent throughout the network of stores, leading to an exceptional customer experience.

Franchise Brands

Merchandising

When our stores are designed well, customers take notice. At The Brick, we have several merchandising strategies in place to ensure our stores function at their best.

We implement custom floor plans that are drawn and laid out to maximize dollars per square foot. Product displayed in the showroom is planned for and cored by the buying and corporate support team, ensuring the franchisee has the best product assortment for each specific market. In addition, The Brick supplies a professionally created merchandising playbook available to all franchisees to ensure they have the necessary resources to enhance product appearance and increase sales.

Branding and building requirements such as flooring, paint colours, lighting details and more are provided to our franchise locations so store displays look consistent and appealing. Specialty signage and specific direction regarding display standards are also provided.

The Brick Franchise Sofalab

Financing

The Brick and Flexiti are partners in providing industry leading financing options to customers across Canada.

With multiple finance terms available, we are able to provide flexible payment solutions for our customers. Featuring benefits such as 0% interest financing with non-retroactive interest, a digital and paperless application process with quick approval, and online support during retail hours, our financing process is second to none.

Flexiti, The Brick’s trusted financing partner, has been recognized as one of Canada’s top companies for both technology and growth. Our franchisees benefit from annual volume rebates given on financed sales. In addition, the online payment tool was launched to promote incremental sales.

The Brick Flexiti

Fleet and Distribution

With over four million square feet of warehousing space from coast to coast across seven distribution centres, The Brick is well equipped to serve customers nationwide.

We offer a flexible inventory model for our franchisees, allowing them to house product in The Brick’s distribution centres until the customer needs product. There is a Clear Destination Delivery Management System in place which gives total visibility and control over deliveries, allowing our franchisees to streamline costs and provide up to the minute delivery status.

To make our delivery service safe and reliable, we also have Geo Tab vehicle tracking that provides real-time GPS tracking of franchisee fleet vehicles, along with visibility on transfer truck cubes to ensure all available space is utilized. Geographical zoning is also established for each franchise market, securing profitability and market share.

The Brick Distribution Centre

Technology and Infrastructure

The Brick has embraced the latest technology throughout our stores, providing an innovative and interactive experience to all customers. Technology can greatly benefit the way our employees do their jobs and how our customers shop our product lines.

We’ve introduced the following technology to make shopping and working at The Brick an even better experience:

  • iPad devices for point of sale
  • iPhone devices used for inventory management
  • Vivid touch screen shopping
  • Digital signage and price tag options up to date
  • 100% centralized service and network, which helps keep systems
  • Consistent platform used across all locations
  • A built-in LTE backup solution and 24/7 technical support

The Brick makes it a point to adapt in real time to bandwidth demands and network conditions, along with implementing advanced firewalls and cyber security to protect our network.

The Brick Franchise Sofalab

Support and Training

The Brick Franchise Sofalab

When we provide our franchisees with the proper support and training, it makes for a stronger company overall. Our franchise regional team is in place to support you with regular conference calls, store visits, training calls, and day-to-day questions and support.

Brick University, our unique training platform, supplies our team members with training modules supplemented with videos and courses developed by The Brick, which are updated frequently. With over 5000 free Udemy training courses available to all, access to learning is made easy.

We’re also proud to offer the following to enhance support and training for all team members:

  • The Brick’s Retail Online store resource platform, designed to provide daily communication and updates
  • Digital store audit dashboard, which measures store performance (communicated regularly)
  • Sales, operation and merchandising playbooks available for all areas of the business
The Brick Franchise

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BRITISH COLUMBIA, ALBERTA, NWT, YUKON

Jory Kelndorfer

jkelndorfer@thebrick.com

1.403.597.0187

QUÉBEC, NORTHERN ONTARIO, ATLANTIC

Sammy Mirolla

smirolla@thebrick.com

1.514.869.6983

SASKATCHEWAN, MANITOBA, SOUTHERN ONTARIO

Mike Kinash

mkinash@thebrick.com

1.204.509.5962

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