Thank You For Making A Difference!
Your contribution helps Canadian kids get better care closer to home.
To help kids across Canada, The Brick has raised:
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$10,639,191
since 2014
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$1,571,526
in 2021
Donations in 2021 supported:
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10,259
research papers published
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2,327,206
in-person visits
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72,000+
sessions of art and pet therapies
Highlights of 2021
In 2021, The Brick extended its record as a deeply committed partner of children’s hospital foundations across Canada. Rebounding from disruptions with new energy, Brick stores adopted successful new fundraising strategies – from an e-commerce giving tool to a popular cause marketing initiative focused on a Jeep grand prize.
Stores across Canada continued to grow established practices, including Brickley bear sales and the sponsorship of Champion children. These initiatives have allowed The Brick to work alongside Canada’s 14 children’s hospitals to truly go the distance for kids across Canada.
A new signature campaign – Buy More, Save More, Give More – had a strong beginning featuring tiered savings and donation opportunities. What’s more, every sale of a small remote-controlled Jeep meant a donation for Children’s Miracle Network (CMN) and a chance for customers to win a real Jeep!
The Brick doesn’t stand still in its work on behalf of children’s hospitals – it continues to innovate and optimize its fundraising approaches to enhance performance over time. In addition, leaders launched a new employee ambassador program and began to explore new training and engagement opportunities.
Children's Miracle Network
Children’s Miracle Network is dedicated to saving and improving the lives of as many children as possible. With 14 Children’s hospitals across Canada, CMN helps provide exceptional medical care with the latest in medical research.
Whether kids suffer from common childhood afflictions like asthma and broken bones, or fight larger challenges such as birth defects or cancer, the children’s hospitals supported by CMN provide comfort, treatment and hope to millions of sick kids each year.
Not only does CMN help relieve the financial burden many Canadian families face, but the organization also gives kids and their families a home away from home during a distressing time.
When you donate to Children's Miracle Network, the money goes directly to your local children’s hospital to fund critical treatments and services. In 2020, we were named the Children’s Miracle Network Corporate Partner of the Year and proudly donated a whopping $1,465,632 to Canadian kids in need. Since our partnership with Children’s Miracle Network began in 2014, The Brick has helped raise over $10.6 million for children’s health in Canada.
The Brick always strives to support our community, which is why we pledged to donate a portion of the proceeds from our sales on July 6, 2019 to Children’s Miracle Network – and we haven’t looked back since! Inspired by this successful endeavor, we set aside dedicated time each year to donate proceeds towards this incredible charity.
The CMN Charity Day in 2019 was exciting for everyone; Brick locations from coast to coast set up tables, baked treats and blew up balloons. Our staff volunteered to decorate the stores and our corporate partners stepped up to help contribute funds. We spoke with each of our valued customers, telling them about the amazing children we’ve helped over the years thanks to Children’s Miracle Network.
In Winnipeg, the Children’s Hospital Foundation of Manitoba’s Champion child Gianna dropped by to share a smile and her story with customers. Her fighting spirit and upbeat, cheery personality inspired everyone she met. We also had a special visit from our favorite charity mascot, Brickley Bear!
From Victoria to Halifax, The Brick works together to help fund cutting-edge research, build family-friendly recovery spaces and support the healthcare needs of every Canadian child.
At the end of this one-day blitz in 2019, we raised a total of:
$279,273
This donation would never have been possible without the kind souls and generous hearts of our customers and partners – we can’t say thank you enough!
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Eric
Eric says his experience has inspired him to pursue a career as a diabetes educator and counsellor.ON CHEO Foundation -
Elijah
Thirteen years ago, experts diagnosed Elijah with tetralogy of fallot, meaning a valve in his heart was too narrow. But thanks to the Stollery Children’s Hospital, he can do all the things he loves to do.AB Stollery Children’s Hospital Foundation
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Carson
Carson has a complex genetic tissue disorder. Children’s hospitals are exploring new frontiers in genetic disorders via advanced technologies, data-driven developments, equipment, and highly skilled scientific staff, their goal is to make life better for kids like Carson everywhere.SK Jim Pattison Hospital Foundation -
Evelyn
Evelyn is active and outgoing but in grade two, her life took an abrupt turn. Thanks to BC Children’s Hospital, Evelyn quickly got what she needed and is thriving.BC BC Children’s Hospital Foundation
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Éléonore
Éléonore is a fighter. Although it was predicted that she would never walk, at the age of two and a half she took her first steps with a walker and has been active ever since.QC Operation Infant Soleil -
Everlee
Everlee’s treatment at McMaster Children’s Hospital was an enormous success. Her cancer was eliminated, she doesn’t feel sick anymore, and she wakes up everyday raring to go.ON McMaster Children’s Hospital Foundation
Looking for a keepsake that also gives back?
The Brick donates the proceeds raised from the purchase of each Brickley Bear to CMN.
Visit your local Brick store to get yours today!
Put your money where the miracles are
When you donate to Children's Miracle Network, the money goes directly to your local children’s hospital to fund critical treatments and services.
