LG 77" B5 OLED 4K UHD evo AI Smart webOS TV (OLED77B5PUA.ACC) - 2025 Model

Refined Picture, Powered by AI:
Enjoy outstanding picture, which uses AI to detect what you're watching and automatically improves the picture and sound quality to your personal preferences.

Perfect Black and Colour:
LG's flagship OLED technology creates an incredible watching experience and stellar picture quality with perfect black and perfect colour on over 8.3 million self-lit smart pixels, even in bright rooms.

Home Cinema:
Experience the magic of the big screen right from your couch. This TV is loaded with Dolby Vision® for extraordinary colour, contrast and brightness, plus Dolby Atmos® for sound you can feel all around you. Land in the center of the action with FILMMAKER MODE™, which allows you to see films just as the director intended.

Game with LG OLED:
Experience crisp, smooth imagery from a 0.1ms response time and up to 120Hz refresh rate to let you game without any blurring or tearing to keep up with the fastest games. LG OLED TVs have NVIDIA G-Sync, AMD FreeSync Premium and VRR to further improve gaming, while HDMI 2.1 inputs allow you to plug in all the devices you need. Whether you game on consoles or on the cloud, the LG Game Dashboard and Game Optimizer put all the control at your fingertips.

AI Magic Remote:
Control your TV easily with AI magic remote – no extra device needed. With a motion sensor and scroll wheel, point and click to use it like an air mouse or simply speak for voice commands.

Surround Sound:
Get the surround sound experience with just your LG TV. AI uses deep learning algorithms to make it feel as if sound is coming from 9.1.2 channels all around you.

Free Streaming:
Search less and stream more with LG's next-gen AI, which delivers a smarter more personalized experience. Browse all your favourite streaming apps and let LG Channels connect you to over 300 free channels. Plus, with LG’s Re:New Program enjoy new software updates and feature refreshes for up to five years.

• AI Voice ID, AI Search, AI Chatbot, AI Concierge, AI Wizard, AI Sound Wizard, AI Clear Sound
• WOW Orchestra
• Pixel Dimming
• Multi View
• ThinQ®
• HGiG
• eARC